BOOKS WITH SOUL THAT SOAR
PRIVACY POLICY
Protecting Your Privacy
At Ruff Butterfly, we are 100% committed to protecting the privacy and security of our
customers and site visitors (yep, we mean you). The Ruff Butterfly team members are
customers themselves, of both Ruff Butterfly and other internet sites – so we totally
appreciate and respect how important privacy is.
For all our services, the data controller — the company that’s responsible for your privacy
— is Ruff Butterfly.
Navigating this page
How We Use Your Information
We use your information in a number of different ways — what we do depends on the
information. The tables below set this out in detail, showing what we do, and why we do it.
Your name and contact details
How we use your name & contact details
Why?
Deliver your purchases to you
We’ve got to do this to perform our contract with you (it’s a bit hard to send your order if we don’t use your name and contact details!)
Send you service messages by text, e-mail or through our app, such as order updates
We’ve got to do this to perform our contract with you (so you can tell when your order is coming)
Sending you information by email, SMS, or post, about our new products and services
To keep you up to date. We only send this with your permission
Fraud prevention and detection
To prevent and detect fraud against either you or Ruff Butterfly – unfortunate, but absolutely essential
Showing you Ruff Butterfly.com adverts as your browse the web
So you can see our latest products and deals
Finding out what you, and other customers, like
To ensure we are giving you what you want, and to stay ahead of the competition
Your date of birth information
How we use your date of birth
Why?
Fraud prevention and detection
To prevent and detect fraud against either you or Ruff Butterfly – unfortunate, but absolutely essential
Your gender information
How we use your gender information
Why?
To direct you to the right part of our website
To get you to the products that you want faster
Your payment information
This means your card’s security/CVV code, don’t worry, we don’t keep them.
How we use your payment information
Why?
Take payment, and give refunds
We’ve got to do this to perform our contract with you — we’re not giving all our stuff away!
Fraud prevention and detection
To prevent and detect fraud against either you or Ruff Butterfly – unfortunate, but absolutely essential
Your contact history with us
What you’ve said to us — for example, over the phone, on instant chat, or on social media.
How we use your contact history
Why?
Provide customer service and support
We’ve got to do this to perform our contract with you, after all, you expect the best service from us
Train our staff
So that, when you contact us, you get the best possible customer service
Purchase history and saved items
What you’ve bought and what you’ve stored in your basket for another time
How we use your purchase history and saved items
Why?
Sell you things
We’ve got to do this to perform our contract with you — if you can’t put stuff into a basket, you can’t buy it!
Provide customer service and support, and handle returns
We’ve got to do this to perform our contract with you
Finding out what you, and other customers, like
To ensure we are giving you what you want, and to stay ahead of the competition
Information about your phone or laptop, and how you use our website and app
Information you give us when you browse our site or use our app, including your IP address and device type and, if you choose to share it with us, your location data, as well as how you use our website and app.
How we use information about your phone or laptop, and how you use our website and app
Why?
Improve our website and set default options for you (such as language and currency)
To give you the best possible shopping experience
Protect our website
To prevent and detect fraud against either you or Ruff Butterfly – unfortunate, but absolutely essential — and to meet our legal obligations about looking after your data
Information from accounts you link to us
What we do if you link your Twitter or Facebook accounts to us
How we use information from accounts you link to us
Why?
To enable you to log into our website simply and easily without having to create a specific account
To make it easier for you to use Ruff Butterfly.com and purchase those items you want!
To provide product recommendations
So you can quickly spot things which take your fancy
Your responses to surveys, competitions and promotions
How we use your responses to surveys, competitions and promotions
Why?
Run the survey, competition or promotion
We’ve got to do this to perform our contract with you — if we can’t use your entry, you can’t possibly win!
You don’t have to give us any of this personal information but if you don’t, you may not be able to buy from the site, and you are unlikely to receive our optimal overall customer experience. But that is your choice – and we respect that.
We also anonymise and aggregate personal information (so that it does not identify you) and use it for purposes including testing our IT systems, research, data analysis, improving our site and app, and developing new products and services. We also share this information with third parties.
Sharing Your Information
We do not, and will not, sell any of your personal data to any third party – including your name, address, email address or credit card information. We want to earn and maintain your trust, and we believe this is absolutely essential in order do that.
However, we share your data with the following categories of companies as an essential part of being able to provide our services to you, as set out in this statement:
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Companies in the Ruff Butterfly group, as sometimes different bits of our group are responsible for different activities (especially licensed ones)
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Companies that do things to get your purchases to you, such as payment service providers, warehouses, order packers, and delivery companies
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Professional service providers, such as marketing agencies, advertising partners and website hosts, who help us run our business
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Credit reference agencies, law enforcement and fraud prevention agencies, so we can help tackle fraud
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Companies approved by you, such as social media sites (if you choose to link your accounts to us), Marketplace sellers where you place an order, and Klarna where you choose to use their payment service
We may provide third parties with aggregated but anonymised information and analytics about our customers and, before we do so, we will make sure that it does not identify you.
Marketing Messages
If you have said we can, we’ll send you marketing messages by email, text, to keep you aware of what we’re up to and to help you see and find our products.
How to stop marketing messages from Ruff Butterfly.com
You can stop receiving marketing messages from us at any time.
You can do this:
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By clicking on the ‘unsubscribe’ link in any email
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By contacting us on hello@ruffbutterfly.com
Once you do this, we will update your profile to ensure that you don’t receive further marketing messages.
Please note that, as Ruff Butterfly comprises a complex web of many inter-connecting services, it might take a few days for all our systems to be updated, so you might get messages from us while we process your request.
Stopping marketing messages will not stop service communications (such as order updates or where you have expressed an interest in an activity at Ruff Butterfly.
Seeing Adverts From Ruffbutterfly.com Online
We also engage in online advertising, also to keep you aware of what we’re up to and to help you see and find our products.
Like many companies, we target Ruff Butterfly banners and ads to you when you are on other websites and apps. We do this using a variety of digital marketing networks and ad exchanges, and we use a range of advertising technologies like web beacons, pixels, ad tags, cookies, and mobile identifiers, as well as specific services offered by some sites and social networks, such as Facebook’s Custom Audience service.
The banners and ads you see will be based on information we hold about you, or your previous use of Ruff Butterfly (for example, your Ruff Butterfly search history, and the content you read on Ruff Butterfly) or on Ruff Butterfly banners or ads you have previously clicked on.
Keeping Your Information
We’ll only hold on to your information for as long as you are a customer. If you haven’t logged onto our website for three years we will delete your information from our systems.If you no longer wish to be a customer, you can also contact our Customer Care team and request to delete all the information we have on you.
If reasonably necessary or required to meet legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our Terms & Conditions, we may also keep hold of some of your information as required, even after you have closed your account or it is no longer needed to provide the services to you.
Your Rights
You have a lot of rights relating to your personal information:
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The right to be informed about how your personal information is being used (like this notice!)
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The right to access the personal information we hold about you
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The right to request the correction of inaccurate personal information we hold about you
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The right to request that we delete your data, or stop processing it or collecting it, in some circumstances
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The right to stop direct marketing messages and to withdraw consent for other consent-based processing at any time
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The right to request that we transfer or port elements of your data either to you or another service provider
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The right to complain to your data protection regulator — in the UK, the Information Commissioner’s Office
If you want to exercise your rights, have a complaint, or just have questions, please contact us.
Change To How We Protect Your Privacy
We may change this page from time to time, to reflect how we are processing your data.
If we make significant changes, we will make that clear on the Ruff Butterfly website or other Ruff Butterfly services, or by some other means of contact such as email, so that you are able to review the changes before you continue to use Ruff Butterfly.
Cookies
We use cookies on our website.
How To Contact Us
We always want to hear from our customers (especially if you feel we’ve let you down or could do better).
If you:
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Have any questions or feedback about this notice
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Would like us to stop using your information
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Want to exercise any of your rights as set out above, or have a complaint
please don’t hesitate to contact our Customer Care team, who will be happy to answer any questions you may have.
You can contact our privacy team by dropping us a line at hello@ruffbutterfly.com
